How many advertising messages to you think you see every day? Too many to count. With so many people vying for an audience’s attention, workforce and education organizations are at a disadvantage with limited outreach budgets.
At Business U’s professional development events, we teach participants this is where communication platforms and personal stories can pay big dividends when creating key message points that resonate with students, job seekers, employers and a host of community partners that can advance their important missions.
What’s in a communication platform? Follow these 3 steps when developing messages:
Challenge: What issue does the target audience have that you can solve?
Calls to Action: What do you want the target audience to do to engage with your organization?
Value Proposition: What’s the benefit for the target audience if they engage in the calls to action.
Now, add a success story or testimonial to the message that supports your messaging. You’ll build powerful third-party credibility, which has proven results over paid advertising.
Example:
According to eTalent Traks, employee turnover costs roughly 150% of the salary of the employee who is leaving the company. So if an employee earning $50,000 resigns, it costs $75,000 to replace her/him (pain point). Contact us for a complimentary analysis to determine your cost per hire (call to action), and how our network of workforce experts leverage federal, state and local funding sources to alleviate your recruitment cost (value proposition).
Testimonial: “Working with the (name of organization) saved me thousands of dollars in recruitment costs to find talented employees.” (name/title/company)
Want to learn more about messaging and third-party credibility? Request Business U’s ebook.
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