Creating an integrated business engagement team requires a strategic alignment of operations and organizational culture across all “touch points” with those staff and partners who interface with employers. While traditional business services representatives may be the ones assigned to attract new employers to employment and training solutions, case managers play a critical role preparing job seekers to meet the demands of industry; and many are involved in job development, matching, and follow-up.
The multi-tasking role many case managers conduct working with job seekers and employers is a challenge, and one that requires an understanding of how to align outreach efforts based on the type of customer—supply and demand—as well as applying their transferrable skill set of engagement. Understanding the psyche of business supports case managers in preparing the job seeker and increasing their employer interactions to expand opportunities for both types of customers.
Business U’s Certified Business Engagement Workforce Case Manager™ course is specifically designed for case managers who have been tasked with 1) reaching out to employers to maximize job seeker employment opportunities; 2) collaborating with partners to coordinate and broker services; 3) gathering real-time employer training needs; and 4) interfacing with business services team members.
Executive Director, Bruce Wilson of the Workforce Alliance of the North Bay has contracted with Business U for his case managers to attend a highly interactive training, with an additional opportunity to become certified. Wilson said, “High performing case managers play a critical role in building an integrated business engagement team that can improve organizational credibility and trust with employers. Business U’s national expertise in employer engagement makes this the perfect course for our case managers.”
For more information about this highly interactive accredited course, contact us.
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