When Business U works nationally with business engagement teams in workforce, education and economic development organizations, the barriers to success are more common than not, whether the organization is a one-person shop conducting business outreach or focused on a regional effort across multiple stakeholders. Business U Co-founder, Celina Gradijan explains, "Across various organizations, our assessments identify two key areas in being able to effectively engage business and industry; one is a lack of process and technology, and the second one pertains to business-facing team members not fully understanding the intricacies of the right data sets, consultative selling techniques and B2B marketing strategies that are required to build long-term relationships with business and industry."
These are among the many reasons why Business U has launched the B2B Engage Learning Lab™, an accelerated hands-on 1.5 day training that combines its signature Business Engagement Boot Camp™ with a turnkey CRM desktop and mobile tool solution for business-facing organizations. Participants in the onsite training are provided tablets which they keep at the conclusion of the training session to access Business U's CRM tool. This will allow them to eliminate excel spreadsheets to organize business contacts, manage their business relationships more effectively, and avoid data entry duplication. Additionally, participants will gain access to business engagement resources housed in Business U's eUniversity and participate in Live Chat sessions with subject matter experts.
Business U Board Member and President/CEO of X2Engine, John Roberts said, "The B2B Engage Learning Lab™ is truly a complete solution combining technology and professional development to jumpstart organizations that really want to be highly effective at business engagement." Roberts has been instrumental in collaborating with Business U to launch its customer relationship management (CRM) technology called B2B Engage™ that supports regional collaboration among workforce, education, economic development, chambers of commerce and other business-facing organizations, and aligns with the new Workforce Innovation and Opportunity Act (WIOA), a major funding stream for the workforce vertical.
The B2B Engage Learning Lab™ includes the following:
- Each participant receives a tablet with access to Business U's resources, eUniversity and the B2B Engage™ CRM tool to keep after the Learning Lab for coaching sessions and successful execution in the field with business and industry.
- Day One is the eight-hour Business Engagement Boot Camp™ that focuses on data sets, needs assessments, portfolio of services, consultative selling and B2B marketing.
- Day Two is a four-hour training session on the B2B Engage™ CRM tool that participants use to manage, monitor and measure business engagement after the Learning Lab.
- Participants receive a 30-day free trial period of the CRM tool.
- Live Chat Coaching in Business U's eUniversity is provided to ensure successful execution.
Get your Business Engagement teams ready in 1.5 days with Business U! Learn from the organization that only specializes in building public/private partnerships and engaging business as a partner and a customer.
To schedule, contact Christine Bosworth at christine@business-u.net
nice
Posted by: maryjane | 05/10/2017 at 06:09 AM
Great!
Posted by: Catherine Mbinya | 06/29/2017 at 11:51 PM
Such a great and lengthy post, a lot of interesting points shared here!
Thank You.
Posted by: Martin Rossow | 03/14/2018 at 11:09 PM